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How can omni-channel retailers best differentiate themselves from their myriad competitors? The answer seems to be by delivering great customer experiences at every touch point that are highly personalized and based on relevant data. One of best examples of putting this strategy into practice is Sephora. The company has built [...]
Sephora's Winning Formula: Highly Relevant Personalized Data 
Added 3 years ago by Christina Badal
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Sephora's Winning Formula: Highly Relevant Personalized Data 
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How can omni-channel retailers best differentiate themselves from their myriad competitors? The answer seems to be by delivering great customer experiences at every touch point that are highly personalized and based on relevant data. One of best examples of putting this strategy into practice is Sephora. The company has built [...]
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