Warby Parker Proved You Can Sell Eyeglasses Online. Why Is It Opening Actual Stores?

The intersection of Ninth Street, U Street, and Florida Avenue Northwest in Washington, D.C., plays host to a peculiar commercial mystery. The area has rapidly transformed over the last decade into a microcosm of the District's broader gentrification, its sidewalks lined with custom-made bike racks and sculptural benches.