Everlane's retail recipe: Stock less than you'll sell and never discount a thing
Christina Badal

To understand online retailer Everlane's business model, you must first understand the traditional economics of retail. Customers pay for clothing in three ways: full price, somewhat discounted, or rock-bottom prices. But Everlane never offers discounts. The price tag attached to its signature T-shirts or cashmere sweaters is permanent-or promises transparency, meaning buyers know the percentage...