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Some of the most trusted brands don't broadcast. According to research firm Harris Interactive, the brand with the highest reputation among US consumers is Amazon, beating out traditional brands like Coca-Cola, Procter & Gamble, and Nike. Even as Amazon has risen to become the most reputable company in the country, it has greatly reduced its spending on television.
How Brands Build Trust in a Digital World. 
Added 3 years ago by Christina Badal
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How Brands Build Trust in a Digital World. 
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Some of the most trusted brands don't broadcast. According to research firm Harris Interactive, the brand with the highest reputation among US consumers is Amazon, beating out traditional brands like Coca-Cola, Procter & Gamble, and Nike. Even as Amazon has risen to become the most reputable company in the country, it has greatly reduced its spending on television.
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