How the Founder of Beauty Brand Glossier Crafted the Launch on Instagram
Christina Badal

News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services. Glossier Got Thousands of Instagram Followers With Images to Tease the Mood But Not Show Product When Emily Weiss launched a line of beauty products, she didn't partner with a giant cosmetics company or craft an elaborate advertising campaign.