Glossier: Emily Weiss's Makeup for Cool Girls
Christina Badal

Photograph by Jeff Brown for Bloomberg Businessweek "Can you put on that sexy music again?" Emily Weiss asks her driver. The 29-year-old founder of Into The Gloss, arguably the Internet's most admired beauty site, is in the back seat of a Mercedes-Benz on Oct. 6 with her friend, the Canadian model Coco Baudelle.