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Idea in Brief The Problem Digital tools have put shoppers in the driver's seat, allowing them to easily research and compare products, place orders, and get doorstep delivery of their items. Sellers have largely been reactive, scrambling to position themselves where customers will find them.
Competing on Customer Journeys 
Added 3 years ago by Christina Badal
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Competing on Customer Journeys 
Info
Idea in Brief The Problem Digital tools have put shoppers in the driver's seat, allowing them to easily research and compare products, place orders, and get doorstep delivery of their items. Sellers have largely been reactive, scrambling to position themselves where customers will find them.
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