Former Havas CEO David Jones Launches Brand Tech Company
Christina Badal

Former Havas SA Chief Executive David Jones has raised $350 million to launch a new company that aims to leverage technology to help build brands. The new company, You & Mr Jones, is positioning itself as a "brand tech" firm and will acquire companies that specialize in content creation; creative, brand and content strategy; social media marketing; programmatic media buying; multi-channel networks; and data and analytics.