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Since the early 20th century, automakers have focused on one overarching imperative: lead the industry by differentiating on the latest technology. But this game is getting harder to win. The speed at which automotive technology is advancing means that today's breakthrough innovation is tomorrow's standard equipment.
The Automotive Retail Experience of the Future 
Added 3 years ago by Christina Badal
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The Automotive Retail Experience of the Future 
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Since the early 20th century, automakers have focused on one overarching imperative: lead the industry by differentiating on the latest technology. But this game is getting harder to win. The speed at which automotive technology is advancing means that today's breakthrough innovation is tomorrow's standard equipment.
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