Stores have had an important element of serendipity. I go to the store because I kind of want a shirt, but I’m not exactly sure what shirt I want—I may have an idea, but I like to browse. And inspiration matters, particularly in emotional categories like fashion.
The future of digital commerce is trying to get the best of both. Search is still incredibly important to us; people come to eBay, they’re looking for something. But as we bring curators in, and as we begin to create collections of beautiful items—we’re trying to spur inspiration, and we’re trying to spur imagination. We’re trying to capture some of what happens in stores, which is, “I went into a store to buy a shirt, and I also bought a pair of pants—didn’t know that I wanted it.” We’re seeing real success there.