Strategic Storytelling: When Narratives Help Versus Hurt the Persuasive Power of Facts - Rebecca J. Krause, Derek D. Rucker,
Zaid Khan
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Stories are known to be powerful persuasive devices. Stories can capture attention, evoke emotion, and entrance listeners in a manner that reduces resistance to a message. Given the powerful persuasive potential of stories, one might deduce that it is best to embed one's facts within a story.

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