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Nike is a champion brand builder. Its advertising slogans-"Bo Knows," "Just Do It," "There Is No Finish Line"-have moved beyond advertising into popular expression. Its athletic footwear and clothing have become a piece of Americana. Its brand name is as well-known around the world as IBM and Coke.
High-Performance Marketing: An Interview with Nike's Phil Knight 
Added 2 years ago by Consortia Systems
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High-Performance Marketing: An Interview with Nike's Phil Knight 
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Nike is a champion brand builder. Its advertising slogans-"Bo Knows," "Just Do It," "There Is No Finish Line"-have moved beyond advertising into popular expression. Its athletic footwear and clothing have become a piece of Americana. Its brand name is as well-known around the world as IBM and Coke.
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