In this manifesto, I propose a new kind of product design that is consciously embedded within the animate world, where mountains, plants, people, and yes, our products all are capable of “dreaming”. I am writing this 1. Because the skills of product designers are uniquely suited to exploring the interfacial quality of our “things”. 2. Because as professionals engaged in the production of tools and technology, we have an obligation to build carefully, considering how our work shapes cognition, orients the user within conceptual frameworks, and engages with the more than human world. I may be only a single node, but I can use that power to help shape the world of things: to help them dream of the future In want.

Calvin Hutcheon
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