A Simple Guide to Using User-Generated Content on Social Media

User-generated content (UGC) is any content-text, videos, images, reviews, etc.-created by people, rather than brands. And brands will often share UGC on their own social media accounts, website, and other marketing channels. For many brands, Instagram is the primary platform for UGC. Users create and share posts featuring your brand, exposing your products and services to their audience.