Balenciaga 'The Ride Never Ends' - Concept | Design | Creative Coding - The Mill

Working with artist Jon Rafman and Demna Gvasalia, Creative Director of Balenciaga, The Mill's experience team crafted 14K visuals for an immersive video installation tunnel, built using game engine technology and real-time modular simulations. The tunnel was built to encompass both the catwalk models and audience at Balenciaga's 2018 Fall fashion show in Paris.