This is a post about post-normcore

Remember the Amazon Coat? The drab, pseudo-stylish parka available on Amazon for $140 that last winter came to adorn 75 percent of mothers on the Upper East Side? For a time, owning an Amazon Coat one was like knowing a secret; there is cultural capital in finding a garment that outsmarts the status quo.

Mitch Goldstein

Source: This is a post about post-normcore
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