MIT Media Lab - Story

Pentagram has designed a new visual identity for MIT Media Lab, the innovative, interdisciplinary research laboratory at MIT. The design began with designer Richard The's 25th anniversary logo for the Media Lab, which was based on a seven-by-seven grid. Using that same grid, the Pentagram team generated a simple ML monogram to serve as the logo for the Media Lab.

Juliana Castro

Source: MIT Media Lab - Story
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