Insights: Sulki and Min Choi (Sulki & Min), Seoul
Son La Pham

When asked what their studio motto might be, designer/artists Sulki Choi and Min Choi replied, "Clarifying is our business, obscuring is our pleasure." Indeed, this tension between fact and fiction, concrete communication and abstraction, reveals itself throughout their practice as the designers create what they call "impurely conceptual" work.