"My kid could do that"A Normcore attitude to graphic design
Peter Freeman
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Article written by Alberto Arlandi Designer and cofounder at Norma, Turin (Italy). "A table, looking like what anyone might draw - four legs, one at each corner, straight and square and nothing unexpected" There's a perverse expectation hidden within this caption: apparently a table can't be too simple, normal or trivial to be worthwhile.

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