Want to make good business decisions? Learn causality | Stitch Fix Technology - Multithreaded
While the proliferation in the amount of data modern businesses collect has created many opportunities, it has also introduced challenges for sound decision-making. In some organizations, earnest efforts to be "data-driven" devolve into a culture of false certainty in which the influence of metrics is dictated not by their reliability but rather by their abundance and the confidence with which they're wielded.
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