»We are not working in the blind. There is a history of people that came before us who thought about graphic design, and graphic design with computers.
It’s important to me that you all know about this before diving into the assignments. Just because we’re programming, it doesn’t mean that we invent stuff. People have been working in the graphic arts for centuries, and it’s important to know this stuff. We can bend the rules, but we cannot ignore them. And to bend them we must understand them.«