The first rule of pricing is: you do not talk about pricing - Fluxx Studio Notes

I've been slightly obsessed about pricing since 2010, when I was part of the team that changed the price of The Times digital edition from this: To this: Introducing what inevitably became know as "The Times Paywall" or "Rupert's Pathetic Paywall" inspired a powerful reaction, with plenty of headlines like this one: Even Gordon Brown - then Prime Minister and fighting wars in Iraq and Afghanistan - took time out to share his views on pricing strategy.

Morgan Sutherland

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