TikTok Livestreamed a User's Suicide - Then Got Its PR Strategy in Place Before Calling the Police
ʕ ᘎ 𝞋 ᘏ ʔ🏜 ◴⦦◶

João filmed the last livestream of his life on a summer afternoon a year ago. He was 19 and living in Curitiba, the capital of the state of Paraná in southern Brazil. The day before, João issued an ominous warning to his fans that he had been planning a special performance.