An interesting example in terms of unforeseen outcomes, is the project of Artist Placement Group, which from the late 60s up until the mid 80s, placed artists in, firstly, industry, and later on, government agencies, in the UK. The project is introduced here in depth. What we found interesting about a majority of the placements undertaken, was that they didn’t exit the initial stage of research, where artists operated with an ‘open brief’, entering industry or government, with an open mind towards what might make sense to set in motion. Instead, what they did do, was to generate alternate or unforeseen consequences, among which was acting as a blueprint for management consultants, entering into industry or government, with an open approach to surveying what was taking place and why.