Artistic practices are often positioned as the only creative, subjective or abstract vector, and handed the role of visualizing or communicating scientific practices and technological artefacts. At the same time, engineers, business developers, HR and finance employees, are portrayed as rational and rule-governed. None of these generalizations and stereotypes are true nor helpful in actually understanding how specific practices transform themselves through models of abstraction, creativity, repetitions, path-dependent operations and deviations therefrom. If you have an interest, in what a practice or organisation does and wants to do in the future, you have to learn about it and engage it, with an attempt to bypass whatever expectations you might have about it. What are the conditions of the world it constitutes? What are the material, semiotic, ideational and financial procedures through which it reproduces and alternates itself? What are the models of abstraction specific to it? How does it envision a past and a future?