23andMe is Monetizing Your DNA The Way Facebook Monetizes 'Likes'
noah emrich

From Science 2.0: If you paid 23andMe to take a look at your DNA, maybe you wanted to know more than why you like cilantro or are related to Genghis Khan, maybe you thought you were advancing science. Well, you are, in the same old way marketers have long advanced science - by selling information about customers.