Industrial Craftsmanship · Dmitry Fadeyev

Where Giugiaro is more akin to an artist, Ive is a craftsman. Even in his childhood Jony Ive was fascinated with how things were made, taking things apart so he could discover the secrets of their innards. At university, Ive would think through every detail of his work, down to the placement of every last screw.

Édouard Urcades

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