I will be collaborating with my coworkers and friends from Q Prime to turn one of them into a bedroom pop artist. Sarah Hooper, who studied creative writing and music in college, is the perfect candidate. We will reinvent her original songs to fit the sounds of the genre and I will direct the design of her persona. I will lead the design of her entire brand, including an Instagram handle & content, album artwork, and a music video. She will fit perfectly within the realm of the genre with just a touch of an edge to keep her in the category of originality. This project is a critique and an embrace of the genre of bedroom pop; seemingly easy to pull off but authentic enough to influence an entire generation.