we see all digital output as a sort of behind-the-scenes version of reality, more real than the real. We see this in the last decade’s obsession with minimalism, the Everlane-clad armies of corporate professionals snacking on protein + vegetable + rice bowls in Instagram-optimized fast casuals. The convenient alibi is that this aesthetic is about efficiency. It’s either a harbinger of a frictionless future or a commentary on how harsh competition has pushed everyone to the test the limits of their economic performance. It’s the fashion code for the Black Mirror franchise: the future is the present haunted by technology.