Lab Grotesque

In the landscape of grots, the subtlest of differences can bear great weight in a typeface's tone. Looking past the repression of Helvetica, inspiration was found in the idiosyncrasies of earlier grotesks and gothics from the turn of the century. Conceptually, Lab Grotesque is built on the idea of round strokes straightening out towards the terminals.

Max Krieger
Source: Lab Grotesque