Why are memes of black people reacting so popular online?

Amid the fanfare surrounding the release of Beyoncé and Jay-Z's surprise joint album and their video for APES**T, one group were paying particularly close attention: the professional gif creators employed by companies such as GIPHY, Tenor and Imgur. Because, as Beyoncé's "Beychella" performance proved, you can never have too many gifs of a sassy, confident Beyoncé, right?

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