Redesigning the Nanny Lane landing pages to increase conversions & reduce bounce rate

Nanny Lane has seen exponential growth often through SEO and SEM, finding new users coming from search platforms. Although our traffic was growing, we only saw an 11% conversion rate on our main landing pages. Going into Q4 2019, I proposed a redesign of our landing pages to increase conversions, reduce our bounce rate, and effectively sell the Nanny Lane brand.