The Oxyweb

Definition: Internet communities that have disincentivized individual attention-seeking and prioritized communal or pair bonding. The oxyweb is spatially unbound – communities might live as niches on mainstream social networks, as parasites hijacking other groups’ platforms, or as exit-driven networks with self-hosted infrastructure. The term oxyweb is derived from the ‘love hormone’ oxytocin, and is united only by its opposition to the use of dopamine exploiting behavioural tricks and design patterns in advertising-driven mainstream social platforms.

Valdis Silins
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