The disruption of the old timekeeping regime created a void that’s being filled by new online communities, cliques, and cults. Whereas the industrial schedule provided a sense of structure and stability and continuity, D.I.Y. timekeeping often feels aimless and disorienting and uncertain. People are seeking out groups and ideologies that put them “back in time”, and many internet subcultures do exactly that. Thanks to the “perfect memory” of digital media, internet subcultures are able to create their own visions of past, present, and future. The internet has freed them from the top-down schedules and narratives of mass media. With nearly all of recorded history at their fingertips, they can cherry-pick interesting scraps of information from the archives and construct new grand narratives with unprecedented ease.