Good Services

Most of the services we use every day aren't designed to meet our needs. In fact, most of the services we use every day weren't designed at all In the rush to create new and innovative experiences, services today have overlooked the one crucial thing we need from them: to be able to do what we set out to do with as little friction as possible This is book is not about 'great services', 'unique services', 'thrilling' or 'magical' services.

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