• Record ideas as they emerge
  • Suspend all critical judgement until the end of the session. Idea production is ten times greater when imagination isn't restricted by judicial attitudes.
  • Quantity is important. The more ideas, the greater the likelihood of success.
  • Set a goal for how many ideas you want to come up with. Make the number so large that you will have to stretch to achieve your goal.
  • Use and build on the ideas of others.