Chris Butler on the Future of Content Marketing

Today I joined Blair Enns as a guest for a Win Without Pitching webcast on the future of content marketing. I spoke for about half an hour, which I've transcribed below and made nice for reading. (Long reading, I should say. This beast is around 5,000 words, which should take you about 25 minutes to read.

Post* digitalist

Source: Chris Butler on the Future of Content M…
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