Unfinished identity for @joanapizzabar a pizzeria in Ipanema, Rio de Janeiro, that is sadly now closed.
The identity took inspiration from the popular culture of pizzeria’s communication all over the world, playing with a mix of languages and styles in a visual freedom that we very much admire. Sometimes they would have one logo in the facade, another one in the menu and a third one in the business cards. There would be no grid of any sort and fonts would be used and mixed as much as possible. For each communication asset, a different printer or supplier would be used. Altogether, this multitude of languages and visual freedom results in a non-identity that is the identity per se.