Like this: a characteristic class of US products - perhaps the most characteristic - is a small self-contained unit of high performance in relation to its size and cost, whose function is to transform some undifferentiated set of circumstances to a condition nearer human desires. The Great Gizmo. Pg. 110
Money is always at play today no matter what we do money will always have a key role in our lives, in what we buy, we de, we send, we make. We buy tools to transform stuff that we can resell at a higher price that's the main goal in a consumer society like the US, and doing that a a low cost for high profit is what everyone wants.

Reyner Banham, "The Great Gizmo," Industrial Design (September 1965)
Antoine Cornet
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