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There's a meme, particularly virulent in educated circles, about how advertising works - how it sways and seduces us, coaxing us gently toward a purchase. The meme goes something like this: Rather than attempting to persuade us (via our rational, analytical minds), ads prey on our emotions.
Ads Don't Work That Way 
Added 10 months ago by Toby Shorin
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Ads Don't Work That Way 
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There's a meme, particularly virulent in educated circles, about how advertising works - how it sways and seduces us, coaxing us gently toward a purchase. The meme goes something like this: Rather than attempting to persuade us (via our rational, analytical minds), ads prey on our emotions.
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