ORCA Step 3: CTA Discovery

ORCA Step 3: CTA Discovery. Create a Call-to-Action Matrix! X-axis: User Roles.Y-axis: Objects.Intersections: CTAs. What do each role want to do to each object? What are the objects' affordances? (pop quiz: which CTAs below lead to more objects?)#15daysofORCA #OOUX pic.twitter.com/hkdFYRbkwX

Kamil van Buuren
Source
Actions
Connections