In the last few years, platforms have stripped away any hint of how vast they actually are. As a result, users only get to see a tiny sliver of an entire platform. There’s been an overwhelming push to build tools specifically designed for engagement (like buttons, emoji responses, comment threading) instead of building tools that help users actually explore. This has replaced any sense of play with a bleak struggle for users attention. The marketing line for these new tools could easily be, “engage more, explore less.” I’m proposing that we begin designing with vastness in mind again. The data is already there, all we have to do as designers and engineers is to build tools that reveal how expansive these platforms really are.