ORCA Step 7: CTA Requirements

ORCA Step 7: CTA Requirements. Transfer your brainstorm CTA Matrix from Discovery into a spreadsheet. Elaborate on each CTA by describing the WHY (motives, purpose) and the WHEN (context, point in journey).You're creating the fodder for user stories.#15daysofORCA #OOUX pic.twitter.com/GN7qZMYfNa

Kamil van Buuren
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