ORCA Step 11: CTA Prioritization-from a user perspective

ORCA Step 11: CTA Prioritization-from a user perspective (how far does a user have to "reach" to access the CTA?) and from a business perspective (phase). Add onto your CTA Matrix!For a user, is the CTA on the card? Or do they have to click into a detail?#15daysofORCA #OOUX pic.twitter.com/d6thVBsZPe

Kamil van Buuren
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