being 'offline' is also turning into a performance I think. rejecting social media yet having awareness of style and the current lexicon of detached irony utilized by internet artists is viewed as a sign of good taste.
to win is to have the right opinions/tastes/aesthetic curation without having to copy it from an online artist. its as if to signal that you intrinsically know or glean fashionable knowledges without online influence bc of the status of ur inner circle or ur innate propensity for good taste