a brand that highlights the necessity for a reconfiguration of political responsibility away from the individual consumer (corporations) by masquerading as a government agency intent to solve social, political, economic issues. BOI builds products and narratives that introduce concepts and issues to be consumed and thus normalized; no large claims or positions taken. The products are designed to remind consumers (citizens) that purchases are placation and ultimately incite an internal demand for collective action to be expressed outside consumerism.