“If you want to teach people a new way of thinking, don't bother trying to teach them. Instead, give them a tool, the use of which will lead to new ways of thinking.”
— R. Buckminster Fuller
The decreasing value of authenticity in favor of the efficiency and replicability of the Premium Generic puts new graphic designers in a weird place, left wondering where to apply the originality and creativity that was valued in design school but the job market doesn’t seem to have room for.
Can we come up with our own normcore strategies not only to ameliorate our own lack of agency, but to imagine a post-authentic graphic design where our “radical creativity” is in service to social and political progress, instead of just consumer capitalism?
I’ve had two mantras in the last couple of years. The first is: "The simple things are worth doing well because they happen every day." That dovetails into the second, "Be grateful for every chance to do something right."