Our transformation will take us from an industrial growth society to an organizing principle based on the love of power to one based on the power of love. The old organizing principle has been around five thousand years and is based on a parent-child model. The new one is emerging through increased connection on the Internet, access to information and tools of power and communication, and a hunger for values of compassion and meaning. This transformation can bring about a rebirth as an integrated planetary civilization, living at a new level of partnership with each other and our environment, with technologies beyond our dreams.
“Commodification” is a somewhat Marxist idea, referring to the way that market values can replace other social values, or the way a market can replace a communal system. “Our parties become commodified as Tupperware moves in to turn them into buying opportunities.” or “The techniques for proper breast feeding used to be passed down from mother to daughter, but now there is a market for lactation consultants. As a result, one of the most intimate human functions has become commodified.”
“Commoditization” is a newer and undocumented word (except in WIKI) referring specifically to the way that goods that used to be distinguishable in terms of attributes end up becoming mere commodities in the eyes of the market or consumers. “The collapse of Marlboro’s brand value in the early 1990’s convinced cigarette manufacturers that their products had become commoditized.” or “Unless Intel comes up with a new kind of computer memory chip, Japanese equivalents will commoditize RAM.” The problem with commoditization is that the only thing that left to distinguish one brand from another is price, so margins shrink.
Commodification is more of a crime of the market against humanity, while commoditization is more of a market problem for the manufacturers of branded goods.