Just before he finishes his dinner, Graeber tells me about the new idea he’s toying with. “It’s about the play principle in nature. Usually, he argues, we project agency to nature insofar as there is some kind of economic interest. Hence, for instance, Richard Dawkins’s The Selfish Gene. I begin to understand the idea better– it’s an anarchist theory of organisation starting with insects and animals and proceeding to humans. He is suggesting that, instead of being rule-following economic drones of capitalism, we are essentially playful. The most basic level of being is play rather than economics, fun rather than rules, goofing around rather than filling in forms.
The psychologists Ken Sheldon and Tim Kasser have found that people who are mentally healthy and happy have a higher degree of “vertical coherence” among their goals—that is, higher-level (long term) goals and lower-level (immediate) goals all fit together well so that pursuing one’s short-term goals advances the pursuit of long-term goals.
—The Happiness Hypothesis by Jonathan Haidt
> Intelligence is not a sustainable source of competitive advantage because the world is full of smart people, and a lot of what used to count as intelligence is now automated.
> That leaves doing something others aren’t willing to do as the top source of sustainable competitive advantage. Here are five big ones.
> The LTV formula is a measurement tool to be used by marketing to test the effectiveness of their marketing spend – nothing more and nothing less. If one asserts that buying customers below what they charge them is a corporate strategy, this is in essence an arbitrage game, and arbitrage games rarely last.
Every successful business (1) creates or provides something of value that (2) other people want or need (3) at a price they’re willing to pay, in a way that (4) satisfies the purchaser’s needs and expectations and (5) provides the business sufficient revenue to make it worthwhile for the owners to continue operation.
At the core, all successful businesses sell some combination of money, status, power, love, knowledge, protection, pleasure, and excitement.
- Josh Kaufman, The Personal MBA
Another point about this winner-take-all phenomenon is that at first we have a natural reaction saying, "Well, winner take all; there can only be one winner," but here's what technology is doing: technology is increasing the number of races in which you can win. There are more and more niches and more and more places in which the technology creates new ways in which one can win. There isn't a finite number of winners, there's an infinite number of winners as long as you're not trying to win someone else's race. The way everybody can become a winner is to continue to increase the number of ways to play, even though you have these winner-take-all phenomena. There's only going to be one search winner, but there are so many other ways to race and to win other than in, say, search. In most cases, trying to compete against a winner is not going to succeed in this kind of dynamic. What you want to do is make up a new way to win.