> Intelligence is not a sustainable source of competitive advantage because the world is full of smart people, and a lot of what used to count as intelligence is now automated.
> That leaves doing something others aren’t willing to do as the top source of sustainable competitive advantage. Here are five big ones.
> The LTV formula is a measurement tool to be used by marketing to test the effectiveness of their marketing spend – nothing more and nothing less. If one asserts that buying customers below what they charge them is a corporate strategy, this is in essence an arbitrage game, and arbitrage games rarely last.
The psychologists Ken Sheldon and Tim Kasser have found that people who are mentally healthy and happy have a higher degree of “vertical coherence” among their goals—that is, higher-level (long term) goals and lower-level (immediate) goals all fit together well so that pursuing one’s short-term goals advances the pursuit of long-term goals.
—The Happiness Hypothesis by Jonathan Haidt
“Our intention is to affirm this life, not to bring order out of chaos, nor to suggest improvements in creation, but simply to wake up to the very life we're living, which is so excellent once one gets one's mind and desires out of its way and lets it act of it's own accord.”
To deprogram oneself necessitates keeping to very specific schedules, which are what Foucault, once again, described as techniques of the self, echoing Seneca. Holidays are a moment to practice such programmes. Myself, I use relaxation as a form of deprogramming. When I go on holiday, I work early and write all morning. Then, I swim, a lot, until that state when physical exertion stimulates a rush—because the brain produces a lot of endorphins. Swimming thus becomes a journey within oneself, during the course of which I run back through my memory of everything I wrote several hours earlier. Then I lie in the sun, drained, and I let my mind empty, since this is how unlikely thoughts can arise: a programming emerges from all of this. Then I return to writing: I note all that has arisen — first in the water, then in the sun — all through rereading and annotating what I wrote in the morning.
Under the sun, I sense that this mass of hydrogen that has been combusting for several billion years is a cosmic programme that intervenes in my physiological programmes — muscles, brain, various organs — and which, in this intervention, produces a difference, a change of programme which allows me to write another kind of programme: a book in which I comment generally on other books.
Books, when they are good, are thus deprogramming programmes, unlikely programmes, like poems, in which there must be, wrote Paul Claudel, “a number that prevents counting”.